Dior doesn't rule out reopening stores in Moscow in 2028
Dior's Russian legal entity, OOO Kristian Dior kutyur Stoleshnikov, expects to reopen two of its stores in downtown Moscow — on Stoleshnikov Lane and in GUM shopping mall — in 2028, Kommersant repots, citing an explanatory note to the company's 2025 financial statements.
"According to the management's estimates, two retail stores are expected to resume operations on January 1, 2028: Stoleshnikov and GUM," the explanatory note reads.
The newspaper was unable to either confirm or deny this information with the global office of the French LVMH, which manages Dior, as well as with GUM and the owner of the premises on Stoleshnikov Lane.
The French luxury brand, which had been present in Russia since the 1990s, suspended business in the country following the launch of the Russia’s military operation in Ukraine in 2022. In its 2024 financial report, Dior's Russian legal entity (a 100% subsidiary of the LVMH Moët Hennessy — Louis Vuitton group) announced it had decided to close some of its stores completely. While by 2023 the brand retained nine locations, eight of which were located in the capital and one in St. Petersburg, by 2024 that number decreased to four locations (in GUM, TSUM, Stoleshnikov Lane, and the Vremena Goda shopping center on Kutuzovsky Prospekt). As of the end of 2025, OOO Kristian Dior kutyur Stoleshnikov had four ongoing lease agreements for retail space in Moscow, according to the company's report.
Concurrently, in 2024, Christian Dior renewed its trademark registration in Russia until 2034. Many brands that have left the country do the same (which does not mean that they are preparing to resume operations soon). Having said that, the holding company maintains its presence in the Russian beauty market. The company's brands, including Dior, Guerlain, and Aqua di Parma, are marketed in the Zolotoe Yabloko, Rive Gauche, and Ile de Beaute retail chains.
According to experts cited by Kommersant, Dior probably keeps open the possibility to resume the brand's operations in the long term after the geopolitical crisis ends. Going forward, the retailer may push these deadlines further so as not to close its Russian legal entities outright remaining in a waiting mode, Alexei Vanchugov, managing partner of Vanchugov & Partners, told the newspaper.
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17.03.26