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The Federal Service for Intellectual Property (Rospatent) has registered a trademark for the U.S. Starbucks Corporation, according to TASS. The trademark depicts the face of a siren, which is used in the company's logo. It is rendered in white and green.

The trademark will be valid in Russia until 29 May 2034. The application to register it was filed on 29 May 2024 from the United States. The trademark is registered in four classes (21, 30, 35, and 43) of the International Classification of Goods and Services (ICGS) — coffee makers, coffee, retail services, and restaurant and café services.

In early March, it was also reported that Starbucks Corporation had registered a trademark in Russia in the form of its logo. The trademark was then registered under ICGS classes 30, 35 and 43. In July 2024, the American coffee corporation also renewed several trademarks in Russia, including Starbucks (in both English and Cyrillic script), Starbucks Doubleshot, Starbucks Coffee, and trademarks consisting of graphic images.

The Starbucks coffee chain suspended operations in Russia in March 2022 due to the start of military operations in Ukraine. At that time, there were 130 coffee shops operating under this brand in the country. The Russian business of Starbucks Corporation was bought out by businessmen Anton Pinsky and Timur Yunusov (rapper Timati) together with the holding company Syndika. After rebranding, the chain became known as Stars Coffee.

Also on 5 November, it became known that the trademarks "Coca-Cola" and "Sprite", owned by the American corporation The Coca-Cola Company, which suspended its operations in the country in 2022, had been registered in Russia. The trademarks are registered under class 32 of the ICGS — fruit flavoured soft beverages, soda water, non-alcoholic soft beverages, and essences for making beverages. The Coca-Cola trademark is also registered for beer, according to data from Rospatent.

In addition, at the end of October, the Auchan hypermarket chain patented a new trademark in Russia in the form of a red bird.

The registration of trademarks for defunct brands does not mean that the companies intend to return to the Russian market in the near future. Rather, they are seeking to protect their products from counterfeiting and safeguard their intellectual property.